WeCrochet: A Brand Just for Crocheters

Recently a new player has arrived in the crochet world. WeCrochet is a new multi-faceted brand that focuses entirely on crochet. I interviewed Heather Mann, Marketing Coordinator of WeCrochet, about what crocheters can expect to see.

This post contains affiliate links, which may provide a small income to me if you buy something, but doesn’t cost you anything extra.

Tell us a little about WeCrochet, and why you felt there was a need for a crochet-specific brand.

WeCrochet is the new brand dedicated to all things crochet. We have an online store, WeCrochet Magazine, WeCrochet Podcast, a blog, and a learning center with crochet how-tos and videos.

There are many websites, publications, and brands devoted to knitting, but almost none that focus exclusively on crochet, yet crochet is increasing in popularity according to Google search trends. We wanted to create a place for Crocheters, by Crocheters, with patterns and content that is tailored to what Crocheters want.

What does WeCrochet offer than is different from other sites that offer yarn and crochet patterns?

We carry our own yarn (co-branded with our sister site, Knit Picks), our own crochet hooks, and develop our own patterns, but that’s just the beginning.

The most important component of WeCrochet is the community we are building within the already vibrant online crochet community. We feature Crocheters on our blog and in our magazine, feature community crocheters’ photos on Instagram and Facebook, interact with people via our Ravelry and Facebook groups as well as all our social media channels. I think the passion our staff has for crochet (we are all Crocheters too) spills out into everything that we do, and you can feel the love we have for crochet and our crochet community.

How did you become involved with WeCrochet?

I was a professional craft blogger (at DollarStoreCrafts.com) for 10 years, as well as running my own influencer marketing company, but I was ready for a change. I’m a super crafty person (I call myself an “omnicrafter”), and I’ve been crocheting for 15 years. When I found out Knit Picks was starting a crochet site AND that their headquarters are in my town, I couldn’t apply for the job fast enough.

I was the first person hired for the new crochet site and I participated in all aspects of defining the brand. I’m really proud of what we’ve accomplished in the last year.

Your site is bright and appealing, and has resources for beginning crocheters. What do you offer more advanced crocheters in the way of content?

We are dedicated to serving Crocheters of all levels. Right now what we are doing to serve more advanced Crocheters is providing intermediate and advanced crochet patterns. We have focused on developing beautiful sweater and garment patterns, as well as resources and patterns designed to help beginning Crocheters level up into more advanced Crocheters. We also talk about intermediate and advanced techniques in our magazine, podcast, and blog.

It’s National Crochet Month. What is WeCrochet doing to celebrate?

We’ll be celebrating with a segment on the WeCrochet podcast, donating staff projects to Warm Up America, and doing some fun giveaways on our social media accounts. We’re also starting a new Crochet Along for the Bobble Diamond Blanket, that will go from March-April.

What else do you want us to know?

If you are a crochet designer, keep your eye on our Ravelry group for our submission calls so you can submit patterns to our upcoming publications. And all Crocheters, please feel free to reach out to us anytime via social media.

Yay Crochet Kits from WeCrochet are deeply discounts kits that contain the WeCrochet magazine plus tools and yarns you can use to make some of the projects in the magazine.

Here are some of the beautiful yarns available from WeCrochet’s website: