Interview & Giveaway With Marie Segares: Design It, Promote It, Sell It

Design It Promote It Sell It Online Marketing for Your Crochet and Knit Patterns by Marie Segares

As a teacher and designer mentor, one of the most frequently-asked questions I get is: How do I sell my designs? Crafts blogger Marie Segares, of Underground Crafter and the Creative Yarn Entrepreneur Show fame, offers targeted tips to knit and crochet designers in her newest book: Design It, Promote It, Sell It.

Read on to see what she has to say about promoting your patterns, and to see how you can get your own copy.

Marie Segares provided a copy of Design It, Promote It, Sell It for this article. This post contains affiliate links.

What’s Special About Design It, Promote It, Sell It?

Online Marketing graphic

Edie:  You offer a crash course in marketing and introduce a number of important concepts. For  those designers whose eyes glaze over when you start using marketing terms, can you give us a one sentence explanation of why Design It, Promote It, Sell It is worth a look?

Marie: If you struggle with getting more eyes on your patterns, or have lots of people looking but not buying, this book has some actionable ideas to help you change that situation.

Edie: How is your book different from all the other marketing books on the market?

Marie: Most marketing books are very general. This one is specifically about marketing crochet and knitting patterns online. It’s shorter than many marketing books and it’s more focused on the specific challenges of crochet and knitting pattern designers.

For New Designers

First Steps for Newbies

Edie: I’m often asked “What do you have to do to become a designer?” My answer is, “Design something,” but the deeper question being asked is really “How do I get my designs discovered?” Would you agree?

Marie: Designing isn’t a career that most people know about from their everyday life experiences, like being a teacher or doctor, so often people are just trying to uncover what is involved. I agree that designers do need to design, though!

Edie: For a brand-new designer with only a design or two in the bag, the amount of promotional work you set forth is pretty overwhelming. What are the first two steps they should take?

Marie: I think new designers should add their patterns to the Ravelry pattern database and find one other online place that their ideal customer is likely to be hanging out to start establishing a presence there.

(Edie has collected some knit & crochet design resources.)

What About the Money?

Edie: One thing I didn’t really see discussed in the book is realistic expectations. What advice would you give knit and crochet designers about what the level of sales and revenue they can expect?

Marie:  Are you asking if I think folks can “live off designing alone”? I personally don’t know anyone who earns a full time living ONLY as a crochet or knitting designer. I discuss this more in my other book, Make Money Teaching Crochet, but most everyone I know in the industry blends several income streams. You can listen to my podcast episode about this (or read the show notes) at 6 Income Streams for Your Yarn-Related Business.

About Doing It All

Edie: ‘Fess up, do really do all these things for every pattern you release? In other words, do you practice what you preach?

Marie: I definitely don’t, and I mention that in the introduction. I’m also not saying that everyone SHOULD do all of the things I list in the book with every pattern release. If your audience isn’t on Facebook, for example, what benefit is there in posting each pattern there and doing Facebook Lives for each pattern release? This is why I wrote a book instead of selling a checklist for marketing patterns. It’s really important for each designer to customize the checklist based on their audience AND on their own capacity.

As an example, I don’t rely on my crochet and knitting business for my full income because I have a full time job. However, it is a growing and significant part of my household income, and I do need it. If I didn’t have this income, I’d be working part time somewhere to earn the money. I have more time constraints than some designers who do this for a full time living, but in exchange, I have more financial security. Some designers have more time and can “do more” to promote their businesses, while others are balancing jobs, family life, or other responsibilities, too.

About Analytics

Edie: You talk about measuring your marketing efforts to understand what tactics are working. If you have things set up right, it’s pretty easy to get the numbers on impressions and engagement. It’s harder to measure conversions to sales, especially when the marketing is taking place on Facebook or Instagram but the actual sale may happen on Ravelry or somewhere other than your own website. How do you analyze that?

Marie: It’s definitely a challenge. Etsy gives you a pretty good idea where your sales are coming from, but other sites like Ravelry and Craftsy don’t have as many analytic tools. Some designers use tracking links, like the ones from or by using a plugin on your WordPress site like Pretty Links. If you went this route, you would set up different links for each place where you promote your patterns, but you’d still probably be estimating the percentage of sales come through the the clicks to that link. Another way to track is to offer different discount codes on different sites. As an example, many designers offer patterns at a discounted rate for the first days or week after the pattern is released. Offer the same discount, but use different codes through your various social media outlets. You can track how many sales were made using that code.

Working with a Virtual Assistant

Edie: The Online Profile Audit Checklist and Pattern Promotion Checklist are very useful. Some of those tasks seem ideally suited to be delegated a virtual assistant (VA) or other helper. VAs can save you time and effort, especially with streamlined tasks like uploading patterns and  tagging and notifying collaborators. Have you worked with a VA, and do you recommend them?

Marie: I haven’t worked with a VA, though I know many designers do. I’ve tried to build my business organically, which means I don’t take on any expenses that the business can’t already pay for. While, in theory, a VA could free up time for me to produce more patterns, I don’t currently earn enough of a profit to feel comfortable hiring someone else. I also don’t have the time to train anyone else to do it “my way.”

I personally wouldn’t feel comfortable assigning a VA the role of writing my social media posts or tagging my collaborators until I had worked with them for a long time. I have seen many designers with VAs that don’t “sound” like them, and that impacts your brand in a negative way. I would be more comfortable delegating tasks that don’t relate to my (potential) customers, like submitting patterns to craft directories or uploading patterns to secondary marketplaces.

In any case, I would never recommend  allowing a VA (or any other delegate) to set your marketing strategy. Instead, allow them to perform your marketing tactics. This is an important distinction and I’ve seen many designers who are uncomfortable with marketing hoping that some other person can magically solve their “marketing problem.” It’s like allowing someone else to design all the patterns and you will just make type up their ideas or make the samples. The concepts and the intellectual property should come from the designer, not the VA.

About Design It,  Promote It, Sell It

Design It,  Promote It, Sell It is available in three editions so you can choose the format that suits you best. It’s available as a 69-page PDF e-book that includes 3 printable questionnaires and 3 printable checklists. You can get it as a Kindle ebook, or as a paperback print edition (coming soon).

Thanks to the generosity of the author, I’m able to give away one copy of the PDF e-book.

The giveaway period has ended.

About Marie Segares

Marie SegaresMarie Segares is a crochet and knitting designer, crafts blogger, teacher, podcaster, college professor, and small business consultant. She hosted the Creative Yarn Entrepreneur Show, a podcast for yarn industry indies, for two years and 71 episodes. She is also the author of ​Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students​.

Marie shares crochet and knitting patterns, crafts projects and tutorials, and recipes on her blog, Underground Crafter​. Marie’s patterns, tutorials, and articles have been published in a number of publications.

In addition to teaching crochet and knitting classes locally, Marie has also taught or presented at BlogHer, Creativation, and other professional blogging conferences. Marie is a graduate of Barnard College. She earned her MPH at Columbia University and her MBA at New York University. She is currently enrolled in the EdD program in Organizational Leadership Studies at Northeastern University.

Books Worth a Look

Most of us begin the new year by looking forward, but I’m starting 2018 by taking a look at two knitting and two crochet books from 2017 which I never got around to reviewing. If by some chance you missed hearing about these, now’s your chance to find a new recommended title. These are keepers.

Stackpole Books, Interweave, and Fallingblox Designs provided copies of these books for my review. The opinions expressed here are entirely my own. This page may contain affiliate links, which help support me but don’t cost you anything extra.

Mosaic & Lace Knits Barbara Benson

Mosaic & Lace Knits

by Barbara Benson

I’m a huge fan of mosaic knitting. I love color, I love pattern, and I love how slip stitches can make simple knitting into something spectacular. I’m a fan of simple lace, as well. But when I heard about Mosaic & Lace Knits, I thought, “Huh? Can you even do that?” The answer is a resounding YES! Using her innovative techniques, designer Barbara Benson shows us how to meld slip-stitch knitting and simple lace techniques into fascinating accessories.

I’ve been lucky enough to see some of the projects up close, and they are truly eye-catching. I also met Barbara in person last summer, and I think I may have squeed just a little bit over her work.

Who It’s For: Intermediate knitters up for a challenge. Experienced lace knitters and mosaic knitters looking for their next project will be sure to find something here to fascinate.

If you want to try out basic mosaic knitting first, check out my Mosaic Knitting class on Creativebug.

Double or Nothing Alasdair Post-Quinn

Double Or Nothing

by Alasdair Post-Quinn

Let’s just get this out of the way: Alasdair Post-Quinn intimidates me a little bit. Not because he’s the least bit scary or mean—he’s a gentle, soft-spoken unassuming guy— but because his mad skills when it comes to double-knitting just blow me away.

In this self-published sequel to his first book, Extreme Double Knitting, Alasdair takes us where no one has gone before, presenting in-depth double-knitting techniques along with colorful patterns that are truly stunning. He provides many step-by-step technique photos, and nice large charts to help you on your way. Running throughout the text are sidebars of Alasdair’s “Craftstory”; his life story (to date) is so interesting and so different from mine that I read it all the way through, flipping from page to page, before I started the knitting portion of the book.

Double or Nothing Waterford CrossingI have seen some of the 14 jaw-droppingly lovely projects in person and all I can say is, if you are a knitter looking for a challenge, Double or Nothing is well worth your time.

Who It’s For: Experienced knitters. As the book’s subtitle says, this is “Reversible Knitting for the Adventurous”. You may also want to look into Alasdair’s Adventures in Double Knitting class on Craftsy**.

If you aren’t yet ready for “adventurous” double knitting, check out my Double-Knitting Workshop on Creativebug.

Top-Down Crochet Sweaters

Top-Down Crochet Sweaters

by Dora Ohrenstein

How did I miss bringing this one to your attention when it came out? <head smack>

Dora gives us 14 fashionable and flattering patterns that any crocheter would be proud to wear. Many crocheters shy away from making sweaters, but with top-down sweaters, there’s no need to be afraid. You can simply try on the sweater as you work and make adjustments for fit along the way. You’ll learn about choosing yarn and stitch patterns, what makes a wearable fabric, and how to adjust the patterns for a perfect fit.

Who it’s For: Intermediate and advanced crocheters who want to make attractive, fashionable garments.

Dora also wrote The Crocheter’s Skill-Building Workshop: Essential Techniques for Becoming a More Versatile, Adventurous Crocheter. If that one’s not on your bookshelf, it should be.

Step into Crochet Rohn Strong

Step Into Crochet

by Rohn Strong

Step Into Crochet is the book that everyone has been asking me about, when they ask me to recommend a crocheted sock book. Rohn provides clear and complete information on crocheting socks that fit, the basics of sock construction, and variations on heels, toes and cuffs. Knitters have had this information readily available for years, but until now we’ve been lacking a resource specific to crocheted socks. The eighteen sock patterns can be modified to fit your foot and ankle, and there are plenty of options for colorwork and texture to keep things interesting.

Who It’s For: Beyond-beginner crocheters who want comfortable socks that fit.

**Coupon Details: Get 25% off the full retail price of any Craftsy class. Excludes classes from our special Mastering in Minutes series as well as from our partner, The Great Courses. Cannot be combined with any other coupons. Expires March 29, 2018.

Sara Delaney Talks DIY Crochet Design + Giveaway

Design Your Own Crochet Projects Sara Delaney

Storey Publishing provided a copy of Design Your Own Crochet Projects for my review. The opinions expressed here are entirely my own. This page may contain affiliate links, which help support me, but don’t cost you anything extra.

If you’ve been following the blog tour for Design Your Own Crochet Projects, you’ve already heard from others about how Sara Delaney has made crochet design accessible. How she walks you through the process of using gauge swatches and plug-in templates, How she makes it easy to create your own crocheted accessories. How she provides a small stitch dictionary (cheering here!) to get you started.

Design Your Own Crochet Projects worksheetThose things are all great and important, but did you hear about the Online Crochet Project Calculator? Read the book to learn about the design process, and move on over to the calculator, and let it do the math for you. You must check this out!

image (c)JSipe

If you have been designing by the seat of your pants (i.e., try this, rip it out, try something else, rip it out, try another thing, now it’s kind of OK), Design Your Own Crochet Projects is the book you need. It has templates for socks, scarves, cowls, hats, mittens and gloves.

Design Your Own Crochet Projects Sara Delaney back coverI was lucky enough to see an early draft of the book, and was honored to be invited to write a back-cover blurb! I’m excited to see a good crochet design resource hit the market. I’m just sorry I didn’t think of writing it! Sara got to it first, and I’m happy for her.

Edie Eckman, Sara Delaney and Judith Durant

In October, I spent a couple of days at the Merritt Bookstore booth at the New York State Sheep & Wool Festival in Rhinebeck. And guess who was standing next to me all weekend? Designer/Author Sara Delaney! We didn’t have a lot of time to chat, but we did find a few minutes in a semi-quiet corner, where she could explain what makes Design Your Own Crochet Projects awesome. Watch the video for Sara’s low-down on stepping into crochet design.

Want to win a copy for yourself? Leave a comment below telling which part of crochet design you find the most challenging. One comment per person. A winner will be selected at random from the comments on November 20, 2017. U.S. and Canada residents only.

Check out Sara’s My First Crochet Cardigan class on Craftsy. Coupon Details: Get 25% off the full retail price of any Craftsy class. Excludes classes from our special Mastering in Minutes series as well as from our partner, The Great Courses. Cannot be combined with any other coupons. Expires February 3, 2018.

For other crochet design resources, check out this page.

Continue reading “Sara Delaney Talks DIY Crochet Design + Giveaway”

Knitting Comfortably with Carson Demers

Knitting Comfortably cover

Knitting Comfortably coverKnitters, Crocheters, Sewers, and Computer Users, listen up!  Carson Demers’ book Knitting Comfortably is your first step toward preventing injuries related to your craft. Carson “gets” knitters, because he is one. He is also an ergonomics expert, which makes him the perfect person to provide information without judgement.

Knitting Comfortably is Carson’s gift to anyone who works with their hands. By page 15, I had gotten out my needles to critique my technique. He had me at “anatomic tunnels” and “stitch mount”. He gave me a whole new set of things to consider: What type of needles should I use for this project? What type of project bag should I carry? Why didn’t I know this stuff years ago?

I could say so many other things about the geeky awesomeness of Knitting Comfortably, but my quick review is: Buy this book. Study it. Use the information. Share the information. You’ll feel better.

I thought it might be fun for you to hear from Carson himself. The questions are mine, the answers from Carson.

Let’s get this out of the way: The book is called Knitting Comfortably, but it can apply to crochet, spinning, or anything we do with our hands and bodies, right?

Knitting Comfortably seated knitting
Photo (c) Zoe Lonergan

Yes, it can. In fact, some people say that it shouldn’t be called “Knitting Comfortably” but “Crafting” or even “Living” comfortably because the information is universal. The main tool we use to knit—our hands—is the same tool we use to crochet, sew, spin, weave, use the computer, etc.

I did that on purpose. I wanted a book specifically for knitters because I saw so many knitters in the clinic for treatment. We all need lessons in how our body works and how it interacts with the environment. Just by virtue of the topic “ergonomics” it will be germane to all activities we do.

What is ergonomics? How does it relate to knitters?

Three-Legged Stool Knitting Comfortably
Illustration (c) Susan Szecsi

Ergonomics seeks to create a comfortable environment in which we can work productively, efficiently, and safely. I describe the relationship as a 3-legged stool where the seat represents the environment and the legs represent productivity, efficiency, and safety. The goal is a comfortable seat. If any of the legs are over or under emphasized (are longer or shorter) than the others, the stool won’t be comfortable.

With knitting as an example, we tend to overemphasize productivity right before the holidays. That comes at a cost to being an efficient knitter, because as we hurry to meet the deadline we tend to make more mistakes. It negatively impacts safety because we stop paying attention to how our body feels as we crank through the knitting. When it’s over we notice all the aches and pains that were probably there all along but we chose to ignore them in the interest of meeting a deadline.

You can overemphasize efficiency at the cost of safety and productivity. Knitters (and most people) do this by buying into the belief that if we eliminate the need to get up from the chair while we’re working, we’ll get more done. False! Sitting has short- and long-term effects on your body that impact productivity and safety. Heart rate and respiration go down with sitting. This means less blood flow to your brain. Ever notice that there are more errors at the end of an evening’s work than when you first started?

Knitting Comfortably image
photo (c ) Zoe Lonergan

Over time static postures like sitting change the length of muscle and other soft tissue. This impacts range of motion – especially at the hips, and knees, and strength – especially of the “core” muscles, abdominals, gluteals, quadriceps, etc.

And yes, you can overemphasize your goal of safety. For example, someone concerned about injuring or re-injuring themselves who simply avoids the task. It’s hard to be productive if you’re not knitting; it’s hard to develop efficient methods of knitting if you don’t practice them regularly.

On a personal note, I’d like to read “Chapter 6: Forceful Exertion” and “Chapter 9: The Ergonomic of our Tools” as it relates to crochet. Give me a preview of what those chapters would say.

Just as knitters have faulty tensioning techniques, the same is true for crocheters. My off-the-cuff observation is that a lot of crocheters have too much space between the working yarn and the hook. The longer the yarn, the more force needed to tension it. Likewise, there is a lot of poor pairing of yarn and hook. There may be fewer options for hook materials than needle materials, which makes it harder to do a good job of pairing for friction control.

What are the most common causes of our injuries?

Knitting Comfortably mouse
Photo (c) Zoe Lonergan

When I was seeing patients as a physical therapist I saw a lot of injured knitters. I had very bad injuries myself a few years ago. My injuries were so profound I couldn’t treat patients! I wasn’t comfortable driving or bending my elbows for about two years.

When I started seeing knitters come in with these issues it made me very sad. Most of the time their primary care provider had told them to stop knitting, which you and I know is like being told to stop breathing. I realized that my experience was a blessing because I could share my knowledge with others.

Often these people’s injuries had a component related to knitting, but knitting itself was not the root cause of the injury. We use the same muscles and postures for knitting as we do for most activities of modern living – computing, driving, anything that has you seated with shoulders and elbows flexed, wrists extended, and fingers flexed or flexing. The common cause of our injuries and discomfort is overuse and not attending to how much work we ask these muscles to do.

The contribution of the knitting is that we tend not to think of it as work. It’s our happy place. Our well-earned, well deserved respite from the rest of the day to sit, watch TV or whatever and knit. In truth, knitting and any activity that involves a muscle to contract is work from the perspective of the muscle.

What are some common knitting-related types of injury?

Lateral epicondylitis, a tendinitis on the outside of the elbow, is a common complaint among Continental knitters. It is usually caused by a faulty yarn tensioning technique. Faulty technique in transferring stitches off the giving needle also contribute to this problem.

English style knitters often complain of hand and wrist pain, again with a root cause connected to faulty or absent tensioning techniques.

How do we prevent injury?

Knitting Comfortably stretch
Photo (c) Zoe Lonergan

There are lots of ways to prevent discomfort. I usually look at these as high- or low-hanging fruit. It’s easier to pick the low stuff first. Add stretch and rest breaks into your knitting experience. The book has tons of ways to do that, but in short, put the work down every 20 minutes or so and stretch your arms, walk to the kitchen for some water, or just rest. The high-hanging fruit would involve changing tensioning techniques. This is not always easy, especially for folks who’ve been knitting for several years.

Is there any exercise that knitters should not do? Should I cut back on my strength training (even if I’m using proper form) so I can knit and crochet more?

Such a good question! Unless you’re doing a lot of forearm and hand exercises at the gym, you probably don’t need to worry about it. In fact, it’s likely helping you to be a more sustainable knitter. Generally the kind of exercise we do at a gym or in a class involves larger muscle groups, flexibility, and cardiovascular training. These all help to make you a “fitter knitter” (sorry, couldn’t resist that).

Most knitters will admit that they know they should take breaks from knitting and computer use, practice good posture, and relax their neck and shoulders when they are knitting. What are your top three lesser-known tips?

Knitting Comfortably continental
photo (c) Zoe Lonergan

Tip #1 – To those knitters who know this stuff, use it! It doesn’t do you any good if you leave it on the shelf.

Tip #2 – Clean your needles after projects and during larger projects. Your hands sweat, putting salts and oils on your needles. This isn’t good for the needle’s finish and adds to friction.

Tip #3 – You usually can’t have a neutral wrist posture while you’re knitting, but you can while computing. Invest in posture by working neutral when you can, so you’re able to work in awkward postures when you need to.

Knitting Comfortably is a fascinating cross between an ergonomics/anatomy textbook and a how-to knitting manual. What sort of response have you heard from health care professionals? From knitters?

I’ve had positive feedback from allied care professionals and physicians. I was a little nervous to see how the book would score with them, but they’ve been big supporters. I’ve also had a lot of people buy the book for their physical therapists. How cool are these knitters?!

The response from the knitting community has been amazing. I get the most inspiring email from readers. I never would have imagined what it means to many of my readers, not just in their knitting experience, but in lots of activities. The information I provide is transferable to many activities. It’s an incredible honor to get feedback like this from people who are helped by my work.

What do you want people to understand about Knitting Comfortably?

First, it’s not a book of treatment. It won’t cure you of any illness or injury. Its goal is to educate about risk factors in knitting and other activities and how to mitigate them for a more ergonomic knitting experience.

The second thing is that the book (and I) will never say that you knit incorrectly. It’s not about judging or scoring your technique. It’s about educating the reader so they have greater knitting comfort and longevity.

Who doesn’t want to knit comfortably until they are 100 years old?

A Final Note from Edie: Thanks so much to Carson for answering my questions, and for writing this book for all of us. You can find Carson at

Review: Alterknit Stitch Dictionary

F+W/Interweave provided a copy of Alterknit Stitch Dictionary for my review. The opinions expressed here are entirely my own. This page may contain affiliate links, which help support me, but don’t cost you anything extra.

Alterknit Stitch Dictionary Andrea Rangal knittingStitch dictionaries are catnip for knitting designers, and Andrea Rangel’s new Alterknit Stitch Dictionary: 200 Modern Knitting Motifs is no exception. The book contains 200 stranded colorwork motifs with a decidedly contemporary flair. You won’t find mosaic or intarsia or texture patterns, but you will find a wealth of stranded patterns to choose from. 

The Stitch Patterns

Alterknit Stitch Dictionary Escher Bats knit
Escher Bats

Let’s start with the good stuff: the stitch patterns. The patterns were designed by Andrea’s husband Sean, who used his artistic mind to come up with non-traditional motifs, all of which work amazingly well for knitting. As I glanced through the patterns, a mixed tag cloud formed in my head: geometrical, whimsical, optical, tiled, interconnected, Greek, humorous, nature. There is bound to be something here to tickle your fancy—everything from Escher Bats and stranded zombies to the eye-popping Broken Shield. That one is sure to show up in one of my future designs!

Broken Shield

Few of the stitch patterns would be considered “easy”, although once you understand the stranded knitting technique, it’s simply a matter of following the charts. Quite a few of the designs are symmetrical enough that you won’t have to be a slave to the chart, but others are complex and are probably best suited to times where you can concentrate on the knitting.

The swatches are stitched with highly-contrasting colors to show up the patterns perfectly. With clear charts and only two patterns per page, the patterns are easy on the eyes. An index indicates stitch and row counts by stitch pattern, which is a huge help when searching for that perfect pattern to fit your project.. 

The How-To’s

Alterknit Stitch Dictionary yarn ballsWhile the focus of the book is on the swatches, you’ll find plenty of supporting material to help you manage the stranded work. You can refresh your knowledge about choosing yarn and colors, including the importance of color value. You’ll find instruction on holding the yarn, manipulating multiple colors, managing floats, and color dominance, Chart reading, the importance of swatching (YES!) and steeking are also covered in detail. I found Tips for Better Colorwork particularly helpful, although I already knew a lot of the other techniques. 

The Projects

Alterknits Stitch Dictionary cowlIf you are itching to start a project using the motifs, but don’t quite know where to start, the third section of the book sets you on the right path. In Stitch Motifs in Projects and Designs, Andrea provides an easy-to-understand explanation of how to fit motifs into hats, cowls, pullovers and other projects.

Don’t want to design your own? Complete patterns for a pair of mittens, a couple of hats, a cowl, a round-yoke pullover and a cardigan allow you to practice what you’ve learned.

Pros: Original, appealing patterns, variety of styles to suit every taste and project, easy-to-read layout and photography

Cons: Sean Rangel didn’t get author credit! I want more patterns, but I don’t have enough time to explore all these. Seriously, I don’t have any cons on this one.

Additional Resources

Creativebug Fair Isle Mitts and Mittens Edie EckmanLooking for more information on stranded knitting techniques? Check out my free Creativebug video on stranded knitting. Want to knit along with me on a stranded project to get your feet wet with the technique? Join my Creativebug class Fair Isle Mitts or Mittens, and make a mitten (or fingerless mitts) with me.

Also by Andrea Rangel

Review: Seed Stitch by Rosemary Drysdale

Seed Stitch Cover
Sixth&Spring provided a copy of Seed Stitch for my review. The opinions expressed here are entirely my own. This page may contain affiliate links, which help support me, but don’t cost you anything extra.

Seed Stitch CoverYou may already be a fan of knitted seed stitch. After all, the fabric lies flat, creates texture and allows you to get into the rhythm of the knitting without too much thought, yet the gentle back and forth of the yarn as you alternate knits and purls is just enough to keep the knitting from getting boring.

Seed stitch is often the fourth pattern stitch new knitters learn, after garter stitch, stockinette stitch, and ribbing. Or maybe it’s the third stitch you learned—when you were trying to work ribbing and got seed stitch instead! (See also Mistake Stitch Rib.)

In Seed Stitch: beyond knit 1, purl 1, Rosemary Drysdale has taken the familiar seed stitch and mixed it with cables, colorwork, lace, and slip stitch, to create new fabrics.

Swatch Gallery

Seed Stitch SwatchesThe Swatch Gallery section includes close-up swatch photos along with text and charted instructions for 50 stitch patterns.  The one-color swatches are not necessarily all-over seed stitch patterns, but mixes of stockinette and cables that highlight the texture of the knit/purl combinations. If you are a stitch pattern afficianado, as I am, you’ll recognize most of the single-color patterns.

Adding Color

Slouchy HatIt’s when a second—and sometimes a third—color is introduced that things get interesting. We knitters often arrange our stitches to prevent that purl bump of color that happens as we change colors on a purl stitch, but here that dot of color becomes an intentional design element.  Three-color seed stitch looks nothing like one-color seed stitch, and the Lace Chevron & Seed Stitch swatch is not your typical lace pattern.

Most of the swatches are worked in a smooth solid color yarn, in neutral cream and blue/green colors. However, I found it disappointing that several of the swatches were worked in variegated and/or textured yarns. I prefer to be able to compare stitch patterns within a collection, yarn-for-yarn, as much as possible, without the distraction of fiber differences.

I found many of the stitch patterns intriguing, although a few just didn’t “work” for me, and I wouldn’t use them. Of course, get two knitters together and you’ll find that what appeals to one person is rejected by the other.

Project Portfolio

Seed Stitch Checkerboard CowlThe twenty projects in the Project Portfolio are well-suited to show off the stitch patterns. There are scarves and cowls and hats, of course, as well as quite a few pillows. The Girl’s & Boy’s Cardis are particularly cute and demonstrate how switching up stitch patterns can make an entirely different sweater.

Seed Stitch Cropped PulloverThe Cropped Pullover is a wear-to-work staple, while the ZigZag Poncho is a stylish choice for upcoming fall days. Be aware that these are not necessarily easy patterns; the mix of colorwork and stitch patterning may be too much for beginners.

The back of the book includes a full page each of designer’s graph paper for seed stitch and moss stitch, a bonus for anyone branching out to design their own seed-stitch-based pattern. Now that I’ve been introduced to the idea of adding alternating knits and purls to other types of stitch patterns, I might be digging out my needles and stitch dictionaries and seeing what else I can come up with.



Also by Rosemary Drysdale